Creative Direction | Margit Fellerer
Text | Isabelle Sieber
Art Direction | Margit Fellerer
Graphic Design | Fabienne Lötscher
"Let's shape the future": We developed the new look for Losinger Marazzi. As a leading company for intelligent construction, Losinger Marazzi plays a key role in shaping the living spaces of tomorrow. The vision as well as the great innovative power of the company is underlined by the new overall appearance. In order to anchor the new positioning among our employees as sustainably as possible, we developed the creative platform "Let's shape the future" together with Losinger Marazzi. The seven building blocks of the timeless tangram game were used to create a versatile and participatory communication mechanism, which was initially used to convey internal values. We created high-quality give-aways, a strategy booklet and the employee event E.Motion. On the internal foundation of "Let's shape the future", we designed and implemented various measures for external corporate communications: the new website, the company brochure and advertisements transport the company's image into the future.