Red Bull | Electronic Music Ride

EMR is an exclusive electro-music, warm-up party for the Polaris Festival hosted by Red Bull. The event is in the heart of Verbier showcasing some of the best electro artists at 3 unique locations from early afternoon to midnight. The Task: To design the logo and CI for the Electronic Music Ride (EMR). The Solution: The three lines visualize the three stops and at the same time connect the words around them and thus indicate the direction of the "rides". They also indicate the connection that music creates. The lettering also serves as a logo for the EMR.