Red Bull | Lab Bar

The Lab Bar is a project created by Red Bull to show customers and partners the diversity of Red Bull products. In the Lab Bar workshops they show a wide variety of exciting drinks you can create with Red Bull products. The task: Logo design, recipe cards, labels and drink posters. The solution: At Lab Bar, customers and partners are presented with different drinks that look and taste very different. The only thing that remains identical for all drinks is the ice cube. This inspired me to reduced shape of the ice cube for the logo design. By constructing the words LAB and BAR on top and under each other it makes it easier to read. As the "A" is positioned in both the lab and the bar, this orientation is ideal. The word "experience" is added to the cube.